pivot

Businesses pivot to meet the demand for COVID-19 disinfection

MILWAUKEE – As more people are allowed back into offices, restaurants and hotels under the City of Milwaukee’s re-opening plans, the need for disinfection is greater than ever.

Pest 2 Rest Pest Control, a family-owned extermination company, is one of the many businesses that now specialize in COVID-19 disinfection.

“There is a 0.1% difference between sanitizing and disinfecting,” said Jeffery Hardy Sr., the co-owner of Pest 2 Rest. “So, sanitizing, you’re cleaning; disinfecting, you’re killing the virus. And that’s what we’re encouraging people to do.”

He also encourages clients to have a plan of action after his job is done.

Hardy’s business, as its name would suggest, started out killing bed bugs, roaches, rodents and other critters. Since March, Hardy chose to pivot like many other entrepreneurs. Now, he and his wife, Brenda, and sometimes their three kids as well, spray interiors to rid keyboards, desks and doorknobs of the

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