Europe isn’t letting up on antitrust scrutiny of tech behemoths like Google.
The European Commission said Tuesday it has opened an “in-depth investigation” into Google’s acquisition of Fitbit, which makes and sells smartwatches focused on activity tracking. Google said in November that it was paying $2.1 billion for the company, giving Google an immediate foothold in the wearables market, which is dominated by rival Apple with its popular Apple Watch.
More from WWD
“The data collected via wrist-worn wearable devices appears, at this stage of the commission’s review of the transaction, to be an important advantage in the online advertising markets,” the regulators wrote in a statement. “By increasing the data advantage of Google in the personalization of the ads it serves via its search engine and displays on other Internet pages, it would be more difficult for rivals to match Google’s online advertising services. Thus, the transaction would raise